Digital Business

Social Media Marketing

This course teaches the full social media marketing process for businesses and freelancers. You will set goals and research audiences, understand how the major platforms work (Instagram, TikTok, Facebook, X, LinkedIn and WhatsApp Business), plan content pillars and calendars, write captions and create visuals, and manage communities. You will then learn the basics of paid social advertising with Meta Ads Manager, influencer collaborations with proper disclosure, analytics and reporting to clients, and the ethical and platform rules every marketer must follow.

Instructor: Future AI Faculty · English · beginner

What you'll learn

Build a social media strategy with clear goals and audience insights
Plan and create platform-appropriate content using pillars and calendars
Run basic paid social campaigns and ethical influencer collaborations
Measure results with the right KPIs and report them clearly

Who it's for

Small business owners, aspiring social media managers, content creators, students and marketing assistants.

Prerequisites

Basic smartphone and internet skills. Access to at least one social media account for practice.

Curriculum

4 modules · 12 lessons

Module 1: Strategy and audience

Building a social media strategyPreview20 min
Audiences and platforms22 min
Module 1 quiz20 min

Module 2: Content creation and community

Content pillars, calendars and formats22 min
Copywriting, visuals and community management22 min
Module 2 quiz20 min

Module 3: Paid social and influencer marketing

Paid social advertising basics24 min
Influencer collaborations and disclosure20 min
Module 3 quiz20 min

Module 4: Analytics, reporting and ethics

Social media analytics and KPIs22 min
Reporting to clients and marketing ethically20 min
Module 4 quiz20 min